I Know Everything - Chapter 630
Chapter 630: Phenomenal Show.
Wealth would tempt people.
Chen Huan would definitely choose a safer place to stay whenever there was risk involved.
Shui Qianyu and he stayed in a five star hotel at Ruili and after leaving the market, they went to eat local specialties before going back to their rooms to rest.
This was a suite with two bedrooms and a living room and it cost 3k yuan a night during peak season.
But it was spacious and there was a balcony where they had a view of the river.
The both of them sat in the living room to watch TV after their shower.
It was the third episode of ‘King of Masked Singer’.
Chen Huan sat beside her and asked, “How is it? Is it good?”
“Of course it’s good, you idiot~~” Shui Qianyu rolled her eyes at him, “Hey, can you tell me who’s the unicorn? Is it really Uncle Meng Wusheng?”
The singer with the unicorn mask was very popular since the first episode and remained strong until the third.
Everyone had growing interest toward him and many speculated he was the lead singer from the band Steed, which the singer of ‘Good Man’ Meng Wusheng.
But no one could beat him so he kept his mask on him again and again.
Chen Huan laughed and said, “The show was my idea but I didn’t participate on who got invited! I’m afraid only a few people like Director Cui Zhong and other directors knew of it!”
“Tsk!” She rolled her eyes at him before giving all her attention to the TV again.
Chen Huan’s version of King of Masked Singer was a bit different from the original one.
The original’s first season was alright, even with those weird judges, the level of interaction of the viewers and the singers were quite good.
However, the singers from the first seasons were too careless as the first Cantonese singers only sang two sentences and people already knew who he was.
There was also another singer who knew how to hide his singing but his colorful sneakers revealed who he was.
This was still the first season as most of the singers in the following seasons could be recognized after a song so the mystery and fun of being masked was lost.
So King of Masked Singer just became a gimmicky show and lost their greatness.
Chen Huan decided to not let the King of Masked Singer here repeat the same mistakes.
One of the very important decisions he made was that apart from the singer choosing their own costumes and masks, the singers also must be approved by the staff and would only be allowed to debut once the staff confirmed they wouldn’t be easily recognizable.
For example, the great female singer on the first episode had a thick layer of golden bandages underneath the butterfly mask.
Many people speculated she was either the small empress Yang Dan or Meng Zijing.
But it was only after she unwrapped her costume that it was revealed to be Teacher Yi Xiaoqian, one of the greats from the theater industry.
It was a complete surprise that she changed her voice into a soft and ethereal voice.
Apart from their shock and excitement, their interest shifted toward the Vermillion Bird who eliminated Yi Xiaoqian in the second episode.
Vermillion Bird eliminated her with a very powerful and poppy song.
Vermillion Bird also had a high but mellow voice, which fascinated the listeners since it was a voice that they never heard before.
It wasn’t possible.
How could someone with a voice like that never sang a song before?
So many people were wondering if she had used a voice changer to hide her voice.
Their suspect was Empress Xu Ping who just released ‘Rain Butterfly’ not too long ago.
Normally, someone at Xu Ping’s stature wouldn’t come to the show at all but considering her relationship with the show creator Chen Huan, she may have done so to repay the favor.
However, it wasn’t like this was the only guess.
Since the program could have someone from the Film and TV industry as well as the theater, why couldn’t they get someone from folk music or opera?
There were a lot of great people in those industries and it would be easy for them to cross industry!
This kind of mystery had a lot of people invested in it and they couldn’t wait for a new king to come out to defeat those mysterious masked singers and reveal the faces under it!
The unveiling of the mask was also the most exciting part for the audience.
But in every episode, there were always one or two singers who were unwilling to unveil their masks before leaving.
The viewers hated that a little bit but there was nothing to be done.
When a program was at the center of attention, it would naturally become popular.
The higher the trend, the more attention it would bring.
With more attention, there would be naturally more people willing to come check out what was so interesting.
It would be a victory as long as 3 out of 10 viewers that came to check stayed to watch.
Wouldn’t they accumulate more and more as time went on?
The viewership for the second episode had once again shocked the people.
The highest number of viewers was when the Vermillion bird eliminated Yi Xiaoqian and Yi Xiaoqian unveiled her mask.
The peak viewers reached 200 million during those three minutes!
After the exciting competition between singers and the reveal suspense, the average viewership was at 150 million, which stabilized King of Masked Singer as a popular show.
130 million average viewers for the first episode and 150 million average viewers for the second episodes, didn’t that already prove its popularity?
Everyone was amazed and envious of Shanhai Streaming as they once again got lucky and got such a great show.
At this time, the people no longer mocked them for stupidly throwing money.
Chen Huan’s conditions of 100 million in royalties and 10% of the profit from advertisings for the first season was very demanding.
Especially when Shanhai Streaming didn’t intend to partner with a TV station to share the burden.
But now?
Because of the excellent performance from King of Masked Singer, Shanhai Streaming alone took over all the trends and ratings.
Although they couldn’t calculate it via Sunday’s rating, the number of viewers wouldn’t lie to them!
So the money they received for advertisements was getting higher and higher. It was said that Jiabao Beverage spent 100 million for sponsorship to immediately become the title sponsor for the third episode.
Look at that!
Just naming the show already paid the show!
The rest was profit!
They estimated conservatively that King of Masked Singer would be able to bring 500 to 800 million yuan in revenue for advertising in 20 episodes!
This didn’t even include the fact that they had to be VIP members of Shanhai Streaming if the people wanted to access the more content and the back scene of the show.
Once the viewers started to itch for more, of course they couldn’t wait to go dig in for more secrets.
So in order to uncover more secrets of the King of Masked Singer, there was an increase of one million annual VIP subscribers for Shanhai Streaming.
If they could attract 10 million subscribers, it wasn’t only a question of the annual pay anymore but another increase at their company’s valuation!
Whether the prospect of a streaming service was good or not, wasn’t that decided by the number of people willing to pay to subscribe to it?
It was rumored that the people from the variety shows department of Youyi had been scolded by its owner Gan Liangchen.
The other party’s variety show was getting popular while all of their shows were boring.
How could Gan Liangchen not be flustered when he saw that Shanhai Streaming was not only catching up but slightly edging ahead?
He really felt regret.
He may be able to grab one or two of Chen Huan’s creations if he didn’t decide to offend Chen Huan!
Shanhai Streaming was rich but Youyi was even richer!
Could Chen Huan take our money as dirty?
How would it be like now?
Chen Huan and Youyi being irreconcilable enemies?
And Youyi was being abused like a straight dog.
The number of VIP subscribers in Youyi barely increased by 1% in five straight months.
The capital market was starting to have doubts and worries about the number one video streaming platform in the world who used to grow by leaps and bounds.
They felt that Shining Technology’s aggressiveness disappeared and would fall in the cycle of market recession.
The opposite of Shanhai Streaming who was on the right path even with their flaws.
Weren’t their success one after another with their TV shows and Variety Shows a proof of it?