I Know Everything - Chapter 478
Chapter 478: The Best Sales In Their History!
People didn’t have much to do during the Spring Festival.
Some little gossip talk could get them excited, let alone when it was related to their own personal interest and was happening around them.
Yongxing Supermarkets was originally the largest local supermarket in Lin’an and their big discounts as well as closing down stores in other cities attracted huge attention.
Everyone was wondering what would happen to their five stores in their hometown Lin’an.
Would it renew itself or just be renovated and back on business as usual?
In any case, not many people were optimistic about them.
Think about it, they already closed down the 32 other stores, what kind of wave could they set again?
Under the impact of online commerce, even the top three supermarkets such as Wal-Mart, Carrefour and Ito Yokado were struggling to keep going on so what was a mere local company in a local area?
This was just hanging on the thread!
But this didn’t affect the common people as they wanted to take advantage of the reopening discounts.
But after going, everyone could feel the Yongxing Supermarkets’ advantage.
Needless to say, the things were cheap just as advertised.
And there was no limit on purchase as they could buy as many as they wanted.
The key point was the customers’ services were excellent and they felt like a god.
The shopping would naturally become more positive when they were in a good mood. The products that they were hesitating before would just be dragged to their shopping cart.
Although they unknowingly bought more than their budget, the staff would let them cancel their orders with a smile and without any irritation.
This made many people feel embarrassed.
Especially when there were many people around checking out, they would feel the people’s eyes on them and feel embarrassed by it.
In the end, more people just bought everything at the checkout.
The staff would accompany the elderly with their groceries until the stations or to their home altogether.
This type of customer service, let alone seeing it, they never heard of it.
So it was no wonder that the people talked about it to their relatives when they were back home, which sparked another wave of discussions.
This also caused many more people to go take a look.
It was also very lively on the internet.
Local bloggers and internet celebrities spoke positively of it,
“I saw an old lady in front of me directly ask for ten free bags when checking out and she also removed some products she didn’t like but the cashier kept her smile and didn’t show any hint of impatience, can you imagine that? What a great personality!”
“Haha, you didn’t see their service inside. They will come help you when you can’t move the products or when it’s too heavy for you to hold and if you have any inquiries, they will patiently and gently explain it to you!”
“Those employees’ mouths are too sweet! They speak nicely and their greetings are filled with warmth, my mother even told me that even if I didn’t treat her with this much affection!”
“Nobody is talking about the cleaners? They always keep the ground dry and clean in the seafood area so there is no footprint…they really are there to clean at any time!”
“Right, right, right! I also saw when there were too many people, they would kneel down and wipe the floor! Holy shit, even my mom doesn’t do that at home!”
“If they see customers with dirty or wet hands, they would bring a box of tissues to let them clean your hands… it makes me feel that I’m not in a supermarket but in a five star hotel!”
As everyone commented, price wasn’t the biggest factor.
Many netizens compared the price and saw that the unit product was cheaper but they would buy more in return.
It meant that they had to buy more in order to enjoy the great pricing.
But most people didn’t care if they bought more.
For example, yogurt.
A 160g pack of 8 red jujube yogurt cost 12 yuan, which was 1.5 yuan for each yogurt.
The yogurt in Yongxing Supermarket would be a pack of 20 for a price of 1.2 a cup of yogurt but the total price would be 24 yuan.
It was 20% cheaper and should be said to still be favorable if the yogurt was often ate. The house has two people, it would be eaten in ten days and it would be five days if they each eat one at day and one at night.
So they didn’t have to worry about letting the product past its expiration date.
Therefore it was still better to buy it cheaper even if it was more.
Beside the products that had short shelf life such as vegetables, fruit etc… they didn’t even force them to buy a lot.
On the contrary, it was greedy people that profited off the cheap price so bought more.
So the thing people discussed the most was the brand new customer service of Yongxing Supermarket.
They didn’t demand that they wouldn’t get bothered but they didn’t have any warmth.
When they checkout, it would be already good if they didn’t see a gloomy face after a long queue. How could they be so tired that they couldn’t even greet people with a smile?
People were emotional animals.
It was especially true for the ordinary people.
They cared a lot about money and had to be careful with every penny.
But if they capture their heart and make them feel comfortable and worthwhile, they would be willing to spend a little bit more.
This was the core point Fat Eastern relied on.
They were like Haidilao Hotpot and sold their service, not the themselves commodities.
In addition to Fat Eastern’s service, Chen Huan added Costco’s warehouse style so it became even better.
Although there was a lot of cost to that and the spending would be high, Chen Huan believed that they could still make money with low price and good service in this world.
Especially in Lin’an where it was nearly a first-tier city and the people had good consumption power and a huge population base so there was no reason for their model to not work.
By noon, Zhang Yaya couldn’t help herself but call Chen Huan.
“Chen Huan! Chen Huan! The turnover for the five supermarkets reached 12 million in half a day!”
With 12 million for five stores, the turnover for the morning shift in each store was around 2.5.
Excluding the turnover from the evening business hours, it was 900 million in a year.
In China, there wasn’t a single supermarket store that had a turnover more than 900 million in a year!
To have 300 million was already the top of them all and it could only be found in the top 4 cities of the country.
To exceed 400 million, there were only three or five stores nationwide that would be able to do that.
900 million in turnover, and even if it was converted to USD and compared to the stores in the US, there wouldn’t be many that could do that.
This number wasn’t accurate either.
It wasn’t that Zhang Yaya falsified the number but because this was the first day of the reopening, the products were also very cheap and it was also the New Year so the people naturally had more time and money so the turnover would also be higher.
The number would drop sharply after a few days.
But even Chen Huan didn’t expect to receive Zhang Yaya’s second call at 10pm after the stores closed.
“Chen Huan! Chen Huan! Today’s turnover is 43 million! My god, my father is going crazy and the shareholders are also going crazy~~~”
The little girl’s voice was slightly hoarse but there was unmistakably joy and pride in it.
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