I Know Everything - Chapter 585
Chapter 585: Great Advertisement!
“Chen Huan! Chen Huan!”
Chen Huan had a bitter smile and was about to walk into the players’ tunnel but he heard someone yell.
It was in Chinese and the voice was very clear and quite young.
Chen Huan looked up and saw the voice coming from the left of the ramp. It was from a seven or eight years old Chinese Boy who was being lifted by his parents with his body half-stretched out.
The little boy was giving two thumbs up to Chen Huan and got very excited when he saw Chen Huan was looking at him, “Chen Huan! You’re the best! You’re the pride of our Chinese people!”
Chen Huan gave him a smile when he saw this cute little boy so gave him a thumbs up before walking into the tunnel.
Everyone thought Chen Huan had left.
But Chen Huan walked out of the locker room two minutes later.
He went under where the little boy was while holding a red T-shirt and stood on his toes trying to get the little boy.
The little boy was ready to leave when he saw Chen Huan’s action, he quickly stretched out his hands and twisted in his parent’s embrace to get into Chen Huan.
His parents struggled to get a hold of him before carefully putting him in Chen Huan’s hands.
The group of fans cheered when they saw this.
The loud noise attracted the reporters who were doing interviews.
They happened to see Chen Huan slipping the red T-shirt over the little boy when they came.
The little boy was only seven or eight and was only 1 meter tall so the t-shirt was too big for him.
However, that red t-shirt attracted the reporters and the fans.
It was an overall red tone with Chen Huan’s bright yellow head at the front and Adidas’ logo on the opening mouth.
The little boy spun around in joy and the reporters were able to see a bright yellow Chinese dragon at the back.
The combination of red and yellow was very beautiful and gave a hint of nobility.
However, this little boy wearing it felt funny and festive.
The reporters kept taking pictures and the little boy almost couldn’t open his eyes.
It was Chen Huan who took him in his hands and gave him back to his parents above.
Then, Chen Huan just went back to the locker room.
He completely ignored the loud inquiry of the reporters.
Chen Huan obviously underestimated his own influence.
The picture of the little boy with the red t-shirt appeared on various social media in the US, Europe as well as in China.
The reporters were very professional as they took hundreds of pictures in just a few minutes.
The netizens selected a few of them to show the sides, front and back before it was widely spread on the internet.
“Hey, this Adidas’ shirt looks nice! Is this the first jersey they are creating for Chen Huan?”
“It should be, I also think it looks great! Whether it’s Chen Huan’s face at the front of the oriental dragon at the back… The oriental dragon is a sacred being! Unlike the dragons here who are considered evil!”
“But I called Adidas and there’s no t-shirt like that on sale!”
“Maybe it hasn’t hit the shelves yet. They just gave a sample to Chen Huan and Chen Huan just gave it away.”
“I give this advertisement 100 points! Gifting away the t-shirt at that moment was equivalent to advertising it to 2 billion people!”
“I love Chen Huan the most and am willing to give birth to his children! So, I’ll buy the shirt with his portrait in it no matter how much it costs!”
“The girl above, no need to be too excited. How much can an Adidas shirt cost? They won’t be doing a limited edition so there definitely is plenty enough!”
Many people talked about it whether it was on Facebook, Twitter, Google, Yahoo, Weibo or even chat groups so Chen Huan and the t-shirt became very trending news.
Even mainstream media reported the picture after announcing Chen Huan’s win.
The phone line of various Adidas stores got hit due to that.
Then they would blow up the phone of the main regional office as well as the office in Germany.
Everyone was asking when it would be sold? How much would it be? How many would it be?
Watnard saw this and was so excited that he felt an urge to bow to Chen Huan and call him his daddy.
He just went to Chen Huan at noon and gave him a few t-shirts and some ideas.
However, Chen Huan already gave a t-shirt to his small fan on such a big occasion before he even wore one.
Sports media around the world were paying attention to this so how could the advertisement not be big?
It wasn’t just the media as basketball fans as well as normal people also liked it.
Just like that, Adidas’ logo was seen around the world along with the t-shirt.
Adidas was an international sports brand but they certainly wouldn’t dislike this kind of exposure.
Because this was the first appearance of the T-shirt, this added a lot of aura to the shirt.
Everyone didn’t only regard it as a simple t-shirt but also as a symbol of Chen Huan’s efforts as well as a symbol of a genius that went against the current and succeeded despite everyone looking down on him!
To put it simply, it was like a lucky t-shirt.
Adidas’ stores all over the world received inquiries about it, which proved the popularity of it!
According to the news from various countries such as China, many people went to the Adidas store but were disappointed in the end.
President Dougen quickly called him, “Is this arranged by you? This is an excellent marketing move!”
“There is no arrangement and it’s probably something Chen Huan did spontaneously.” Watnard didn’t greed for merit and said, “This is more interesting than the usual advertisement and it feels more natural and comforting.”
“Yeah, this is fort the best!” Dougen couldn’t help but be in admiration, “Chen Huan had not only saved us tens of millions in advertisement but also bought us plenty of popularity, and this is definitely the best of advertisements!”
“Exactly, he just made one proactive move and the world is almost dominated by the talk of our t-shirts!” Watnard replied with a smile.
“Then should we advance the date of release?” Dougen asked, “Strike when the iron is hot?”
“I’m hesitating, the best releasing date is indeed the next few days since the next game won’t start until three games later and we can’t waste away the advertising effect we got!” Watnard said, “But what happens if Chen Huan doesn’t make it to the finals? Wouldn’t we be the joke?”
“You’re worrying too much!” Dougen said and then made the decision, “I already consulted with the experts and Chen Huan’s in a great form, it’s impossible for the Warriors to make a comeback! Let’s release it sooner!”
“Alright!” Watnard agreed, “Of the five million shirts on the first batch, 2 million had already been sent out to the warehouse in Europe, America, China, Japan and Korea. They would be cleaned up and would be available for sale in 12 hours.”
“Alright!” Dougen said, “Hurry it up and prepare it for sale. The advertisement for it will start in two hours. We must build more momentum!”
“I will do my best!” Watnard said confidently.
Dougen hung up the phone.
This would be their first battle since signing Chen Huan, what would the result be?
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