I Know Everything - Chapter 648
Chapter 648:
Chen Huan has always been popular on the internet.
Now, he was still the king of the internet.
As the one who proved Fermat’s Theorem and the one who led Kobe and Iverson to win a NBA championship, it was enough to keep Chen Huan being the talk for a while no matter which achievement it was.
A normal celebrity would take advantage of the enthusiasm to build hype and make money from it.
However, he didn’t care about all of that as he didn’t participate in any endorsement or other commercial activities before.
But Chinese companies were still preparing themselves.
Although Chen Huan had declared he wouldn’t play in the NBA again, a talented man like Chen Huan wouldn’t fade away from the limelight even after 20 years in the land of China.
Because Chen Huan was a great mathematician, well-known movie actor, a songwriter, a variety show planner and also a born extremely handsome face.
As long as he had those titles, the value of Chen Huan for advertisements wouldn’t decrease.
Chen Huan was unwilling to take on advertisements before but he endorsed Adidas now. After he also accepted BMW, Pepsi, McDonald and VISA, he shouldn’t refuse the others anymore, right?
However, Chen Huan refused all domestic endorsement.
No matter what the offer was.
Even when one of the real estate giants only asked Chen Huan to advertise for one of his complex business districts in Huajing and was willing to offer him 50 million yuan for it, Chen Huan still refused.
He didn’t want to be restrained by too many endorsements.
From the beginning, Chen Huan stuck with only the five international endorsements, including Adidas and BMW.
This pleased Adidas greatly.
They weren’t in a hurry because Chen Huan already told them that he would shoot two commercials and take pictures for posters when he would go to Huajin in August so they could put them out for the new school year.
There were millions of college students and they admired Chen Huan especially, this would basically guarantee great sales for Adidas with those that liked sports.
The commercials Chen Huan shot for the five companies in the US had already been released globally, including China.
All five of them had their sales increase.
Except for VISA that had a small market in China due to their own strategy, the other four companies took the high speed train to the top.
Chen Huan’s posters were put on thousands of McDonald’s stores and these days, the turnover increased by 27% on average.
Pepsi was even more impressive as they already prepared to use Chen Huan’s image on their cola beverages. They had Chen Huan wearing an NBA jersey on one side while the other side had formulas from Fermat’s Theorem.
It was similar to the T-shirt made by Adidas so it was well received when it hit the market as they sold 300 million bottles around the globe in just a few days.
Especially in the four countries of China, USA, Japan and Korea as 30 million cans were sold there per day.
The spending power of those youngsters was really exaggerated.
It wouldn’t be an exaggeration to say that Pepsi already earned the 4 million they spent on Chen Huan in just a few days.
Pepsi, who thought at the beginning they already fully tapped into the potential, was dumbfounded and now it was as if they had taken steroids since they started to put Chen Huan’s image on every single of their beverages.
According to the estimates by Pepsi’s executives, the sales growth brought by Chen Huan reached at least 3 billion USD.
The money they made was secondary as the most important thing was brand recognition.
Pepsi had started to advertise crazily in the 90s.
Their targets were the young and new adults.
Whether it was in movies, celebrities or sports stars, Pepsi preferred those that showed promise and were young.
This would give the youngsters that drank Pepsi a feeling of belonging and encourage them that Pepsi was a drink for people of their age.
Recognition like that wasn’t simple as this directly influenced the consumption habits of the youngsters.
It was also because of that Pepsi was able to stand out among all the Cola brands and become the second brand in the entire world, following behind Coca Cola.
However, Pepsi was unable to shake Coca’s position in the last two decades.
It all changed now.
They had Chen Huan now.
Whether it was achievement in sports or mathematics, Chen Huan could be described as the best in the world so he had great influence toward the young.
This craze had become more intense with him proving Fermat’s Theorem as well as winning the NBA.
Coca Cola couldn’t sit still after seeing the rise of Pepsi.
The headquarters of Coca Cola in China was in Huhai.
Chen Huan was also coincidentally in Huhai these last two days.
So Rose, the general manager of China’s branch, called Chen Huan so he could visit him.
Chen Huan had no idea why they would call him since he already endorsed Pepsi for beverage and it was impossible for him to endorse Coca Cola now.
Maybe it was about next year but his popularity should have dissipated next year and it had been less than a month since he signed for Pepsi, wasn’t it too early to talk about cooperation?
But Rose insisted on meeting him and just needed an hour from him even if it was in the middle of the night.
For a general manager of a multinational company to plead like that was indeed very sincere.
Chen Huan thought for a bit before agreeing to meet him over tea.
He was unwilling to take domestic endorsement due to many considerations.
It didn’t mean that he was looking down on those brands or products.
It was because his demand for endorsement was too high and those businesses would inevitably increase the price of their products due to it.
Besides, the Chinese people wouldn’t feel jealousy or hate if he was taking money from foreign brands but instead would see it as earning glory for the country.
However, if he started to earn tens of millions from endorsements in China, they would feel he would be earning a lot and start to feel jealous.
This would cause damage to Chen Huan’s reputation.
Since Chen Huan didn’t care about money, he didn’t have to make money whenever he saw it so he would still refuse those domestic companies.
As for foreign companies, there were no such problems.