I Know Everything - Chapter 649
Chapter 649: Huge renewal.
Li Bi was discharged from the hospital.
She was a native of Huhai and had studied in Huhai since she was a kid and then went to Huhai Conservatory of Music.
Couldn’t be a more typical Huhainese.
However, her personality wasn’t the typical Huhainese as her personality and Kong Xiyu’s from Meteor Girls were completely different.
Kong Xiyu’s was the image people had of Huhainese.
However, Li Bi was enthusiastic and bold, and always filled with energy so was even more popular with the younger populace.
Younger people had a lot of energy so they obviously appreciated highly energetic stars too.
Li Bi’s home was in the old district but bought a large villa in the new district when she got rich but her parents didn’t go to live there at all.
Because they lived there for their entire life and were used to it with their long-time neighbors.
With no other ways, Li Bi could only squeeze into the 60 square meters house with her parents like she used to do when she was a child.
It could be seen from this point that Li Bi looked trendy and modern on the outside but was also traditional on the inside.
She didn’t care what people thought of her and didn’t care that the reporters would report that lived in a ‘rural area’.
Li Bi also sneakily sent the address of her home when she went back and also said he could go to live in her house so he could check on her for the effect of the Lunar Ointment and be close by if there was anything wrong.
Chen Huan thought that if he took a step inside her house, the next time he stepped outside would probably be when their kids already went to school.
He declined but still stayed at a hotel near Li Bi’s house. He would wait for a couple days to see if she healed before he could leave without worry.
This was when Rose called.
So Chen Huan had a meeting with him in a coffee shop near the hotel.
Chen Huan naturally stayed at a five-stars hotel since it would be more convenient and prevent the paparazzi from bothering him.
It was impossible for a five-star hotel to sell his where-about while ordinary hotels would leak his stay.
He saw Rose, he was a German man in his fifties but his face was smiling brightly.
“Chen, I’m glad to be able to meet you!” They sat down after shaking hands, “If it weren’t for the slow response from our headquarters in the US, we would be having this coffee together in the Coca-Cola’s offices.”
He just smiled and said, “Every company has their own strategy, this is alright.”
Coca Cola also contacted Chen Huan at the beginning and gave a tentative offer but Pepsi was more decisive as they signed Chen Huan to a four millions contract for a year.
Over the years, Coca Cola became conceited in their plans as they relied on their established name to progress and wasn’t as aggressive as Pepsi.
“But we have a chance to correct our mistakes now.” Rose said with a smile, “I wonder if you’re interested in working with us?”
Chen Huan was surprised, “What do you mean?”
“You have a contract with Pepsi for only one year and the endorsement is for 4 million dollars while 10 million dollars to break the contract off.” Rose slowly explained, “Coca Cola will pay the penalty of you breaking the contract as well as compensate you 10 million for it and then we can offer you a contract of 8 million a year for five years, what do you think?”
Chen Huan replied without even blinking, “No thanks.”
“Why?” Rose was surprised.
He knew negotiation wouldn’t be easy but didn’t expect Chen Huan to be decisive.
It was 32 million in five years with 10 million on top, this was equivalent to getting 10 million each year.
Pepsi was only giving him 4 million, it was more than double the offer.
“Because I already signed with Pepsi, how can I go against it just for money?” Chen Huan said, “Mr. Rose, you have been to China for many years now, have you heard of the saying, while wealth is covetable for a gentleman as well, he takes it in its natural course? Reputation is the most important thing in a man’s life!”
Rose nodded, “However, this is business and there’s nothing wrong as long as you pay in the contract…no need to worry, Coca cola will help if there’s any news trying to discredit you.”
China shook his head and said, “Maybe this is the case for the Americans and it’s the case for many Chinese people but I can’t do that! Thank you for thinking so highly of me…If you’re still willing to give me an offer a year later, I will promise you that I’ll listen to your offer before signing with any beverage company.”
Rose’s mouth moved but he couldn’t get the words out.
From what they thought, Chen Huan’s value for advertisement was the highest this year.
After this year, Chen Huan would be replaced by the constant newcomers that kept coming out and the forgetful populace would easily forget how brilliant Chen Huan was as they turned their attention to other celebrities.
Coca Cola wouldn’t lose out even if they offered a five year contract.
Because they would be able to earn hundreds of millions of dollars in the first year and they still wouldn’t lose out money in the next year even if they did it lazily.
However, it wouldn’t be worth the money to sign Chen Huan if they excluded the first year.
It wasn’t about money but about Chen Huan’s popularity not being enough to be a big brand like Coca Cola global spokesperson.
The negotiation was almost over now.
Chen Huan didn’t change his mind no matter what Rose said.
Rose would also go back and discuss with the people in the headquarters to see if there was any plan for the future.
However, there was no impermeable wall in the world.
Every business giant in the world would have people at their rival’s company.
Not to mention huge giants like Pepsi and Coca Cola.
Not long after Rose went back, the detailed information of the offer by Coca was placed on the desk of the CEO of Pepsi.
Coleman, the CEO of Pepsi, was naturally angry.
They finally got a good spokesperson but they were trying to despicable poach it away, were they still human?
Coleman also started to get nervous.
They already adjusted their focus for the upcoming year and it was all on Chen Huan.
It involved billions of dollars in production, marketing and other productions.
If Chen Huan was poached away, it wouldn’t only be the end of their plans in the early stage but also hundreds of millions in profits going away!
More importantly, what would the people think of Pepsi?
They would think Pepsi was garbage since they couldn’t even keep their spokesperson being poached by Coca Cola..
How could they have this type of moniker on them as a global beverage brand that aimed to surpass Coca?
Those invincible losses would all result in heavy loss for Pepsi.
This wouldn’t only be a couple hundred million USD in loss but loss of brand prestige that would be valued at billions of dollars.
So Coleman called a meeting immediately.
They made a courageous decision after the meeting.
One day later,
Pepsi announced to the world they had successfully renewed Chen Huan’s contract.
The renewal was a ten year contract with an annual payment of 8 million dollars!