I Know Everything - Chapter 650
Chapter 650: Huge contracts came one after another.
As soon as that news came out, brands all over the world started to boil with activities, it also included the bored people on the internet.
Pepsi went big.
They were always bolder than Coca Cola.
For example, when they signed the King of Pop, Michael Jackson, 20 years ago for the huge price of 5 million per year.
Or 15 years ago in 2001 when they signed Britney Spears to a contract of 8 million per year at her peak.
Now it was 2016 and all kinds of stuff was rising in price so the endorsement fee for the celebrity also rose.
There was an endorsement fee of 10 million, 20 million or even 50 million per year now.
Another example was in 2013 when Lebron’s big fan, Beyonce, signed a one year endorsement contract worth 50 million, setting a record in the beverage industry.
With that, Chen Huan’s 80 million for ten years wasn’t even anything surprising.
Of course, Beyonce worked her ass off after getting that 50 million contract.
She didn’t only shoot multiple commercials for Pepsi but also was bundled up with Pepsi for all her projects that year such as her world tour, Superbowl half time show etc…
She basically hyped up Pepsi at any occasion given.
Otherwise, would it be that easy to get a 50 million contract?
In contrast, Chen Huan’s 80 million in ten year was far less stressful.
Chen Huan just had to do two or three advertisements a year, things for his image rights, and attending no more than three Pepsi events per year, he was free the rest of the time.
Of course, he also had to put a bottle of Pepsi in a conspicuous position whenever he was having a meal outside on public occasions, otherwise it was whatever.
However, this was still surprising compared to the gap between Chen Huan and Beyonce.
For now, Chen Huan was more popular than Beyonce.
But Beyonce would continue her career in music the next year while Chen Huan wouldn’t play basketball anymore.
Even in the field of mathematics, it was impossible for Chen Huan to prove another mathematical problem at the level of Fermat’s Theorem, at least in a short time.
In the long run, Chen Huan’s popularity wouldn’t be as big as Beyonce.
However, Pepsi was still willing to sign a ten-years contract with him despite that and give him an astronomical endorsement fee, which meant two things.
The first was that Pepsi earned a lot just this year alone.
The second reason was they mustn’t let Coca Cola stain their reputation so they had to retain Chen Huan with a better offer.
At the same time that this news was released, news about Coca Cola trying to poach Chen Huan away also leaked.
Everyone knew at that moment why Pepsi signed Chen Huan for another nine years.
Pepsi didn’t hesitate even if they paid 80 million for a single year since Chen Huan wouldn’t be relevant the other nine years.
“It’s 56 million yuan per year and more than 4 million yuan per month, this isn’t earning money but straight up stealing!”
“I really don’t know what to say. I work so hard just to earn a few thousand yuan per month while having to take care of two generations. Meanwhile, Chen Huan just got a 56 million yuan contract!”
“Don’t compare yourself with Sister Xiaofeng, he’s above the masses and not a person from the same world. Why make yourself unhappy by comparing?”
“Right! You’re envying Teacher Lu’s success but why don’t you think about how to prove Fermat’s Theorem? Can you single handedly lead a team to winning the NBA championship?”
“That’s why you can’t compare yourself to people. As a normal person, we should just appreciate and admire a genius like Teacher Lu!”
“My mother tells me to learn from Chen Huan but I can just silently cry at that! Can some normal people learn to be like a genius? I will already be satisfied to have 1% of what Chen Huan succeeded in my life!”
“Let me twist the knife further, don’t forget that Teacher Lu also captured the small empress Li Bi!”
“F*ck! Why do you have to be so heartless?”
There were a lot of envious people on the internet but there were very few people who tried to paint Chen Huan as the villain.
It was still the same words.
There would be haters the moment you were better than someone.
Chen Huan was also very happy that the situation developed.
Sure enough, competition brought progress.
Pepsi only wanted to use him for a year but when Coca Cola came, they instantly gave a super contract.
Chen Huan knew they gave out this contract reluctantly.
However, they couldn’t not do it.
Otherwise, they wouldn’t only lose money but also face.
Both were important to them.
Chen Huan then received another offer while he was rejoicing.
Other companies saw hope after Coca Cola’s attempt.
The fast food industry in China never thought of competing against McDonald.
Even though they looked jealousy at the McDonald booming business as they were heading for a growth of 30%.
However, they hadn’t thought of breaking the contract to poach people away before Coca Cola.
The idea obviously came to their mind now that someone pioneered it.
For example, Dicos, the third biggest fast food brand in China asked Cui Zhong to pass the message that they wanted to work with Chen Huan in accordance with what Coca Cola proposed.
The endorsement fee given by McDonald wasn’t low with their 5 million dollar, which was higher than Pepsi originally.
But what was offered by Dicos was even higher as they reached 6 million dollars per year for ten years, and they would also pay the contract’s penalty.
This showed the sincerity of Dicos.
After all, McDonald was for a global endorsement while Dicos only operated in China and only had one-third of McDonald and KFC stores.
They had plans to expand across Asia but not yet.
To offer 6 million USD per year for ten years just for China, their generosity surprised Chen Huan.
Chen Huan wondered whether they could make back the money they would have to give him.
But before he could even think about the offer, another poacher joined the game.
The world’s no.1 fast food brand, Subway, also came with a big offer.
8 million USD each year for ten years!
In order to expand in China and make themselves bigger, Subway gave their all!
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